Our Strategy

Our mission at Make-A-Wish UK is to create life-changing wishes for children with critical illnesses.

To enable us to work towards our mission - to grant a wish for every eligible child - we carry out a programme of fundraising. This is intended to generate enough funds to meet current demand and maintain appropriate cash reserves to cover future foreseeable needs.

Critical to our mission are the efforts of our volunteer force and the essential generosity of our donors. We strive to widen and deepen our relationship with both.

We have four strategic goals in place to help us deliver our mission:

  • To grant a wish for every eligible child
  • Every wish has more of an impact on the child and their family
  • More people believing every (eligible) child needs a wish
  • Accelerated, sustainable growth of income and resources
Wish child, Danny dressed as a king

Danny wished to be a king for the day

As an organisation, we're committed to being child-led. Wish children are at the centre of our decision-making and always come first. We strive for excellence and have integrity - we are honest and treat everyone with respect. 

We want everyone who is part of Make-A-Wish to feel inspired, capable and empowered to help grant life-changing wishes for children with critical illnesses. 

To do this we have a shared set of values and behaviours that will enable us to be the people and the charity that wish children need us to be.

We are dedicated, creative, kind and caring. We earn the trust of our wish children, their families, the communities in which we operate and our supporters. We consider the impact of our actions on others. Access to training, development opportunities and

We are one community united in our ambition to bring lasting impact to every child and young person, and their families. ​We stay true to who we are, stand up for what we believe in and our differences are celebrated.

We believe in the dreams of every child and young person. ​We inspire hope and courage to search for rainbows and reach for the stars. We build excitement, invent, create and do things that have never been done before.